Storytelling through short video has become one of the most important ways to communicate with audiences today. It has grown to become a integral part of marketing plans for businesses and nonprofits alike. But in order to be noticed, unique video design is essential. Combining videography, animation, photography, and audio, the sky is the limit when it comes to creativity.
My video editing experience began in 2018 when I edited the video recordings of Venice Interfaith’s Winter Series, American Racism, for on demand streaming on the organization’s YouTube channel. It expanded to editing weekly services for on demand viewing for the Unitarian Universalist Congregation of Venice during COVID.
I enjoyed the creative opportunities that presented themselves as I learned video editing, and took Udemy courses in Premier Pro and Adobe After Effects to learn more. When I chose courses for my certification in Graphic Design at Sessions College for Professional Design, I included courses in video editing and animation, increasing my skills once again in Premier Pro and Adobe After Effects. Below are samples of work I have done both as course work and as proof of concepts.
For a more complete picture of my skills, visit the photography, branding, and print and digital media sections of the portfolio.
Social Media Video Ads
Video has become a must have for any organization online. Whether a nonprofit or business, the right video attracts views and creates conversions. Social media demands short, visually unique, eye-catching video that attracts attention up front and keeps it even in this time of short attention spans.
Below are examples of social media ads, that either were originally produced as class projects or as proof of concepts. Logos are original designs, and some of the photography used is by Karen Griffin. Adobe Premier Pro, After Effects, Photoshop and Illustrator were used to create these pieces.
Project: Create 15 second 1080x1920 social media ads based on logos designed for the Daily Logo Challenge.
The creation of these social media ads was inspired by classwork done for Sessions College for Professional Design. The original assignment was to create a 15-30 second 1080×1080 video that, while including sound, did not rely on it to tell the story. It made sense to create a social media ad, for which I used a logo and company concept already created for the Daily Logo Challenge—Java Junky. You can find my other logo designs for this challenge on Dribbble.
However, the vast majority of short videos on social media are 1080×1920, so it was essential to convert the original video to this size and create the others accordingly.
Any similarity to actual companies is purely coincidental.
Streetwear Company: Zero Gravity
Zero Gravity is an urban streetwear company that caters to Gen Z.
Software Used:
Adobe Illustrator
Adobe Photoshop
Adobe After Affects
Credits:
Logo, apparel design, and editing done by Karen Griffin.
Photography by (in order viewed):
Reafon Gates (Pexels.com)
Karen Griffin
Karen Griffin
George Pagan III (Unsplash.com)
Video from Pexels.com by Rodnae Productions.
Music from Adobe Stock (License code: ASLC-2B2CF5CE-E894E66DC3) by Stanislav Barantsov.
High Tech Company: Cirrus Computing
Cirrus Computing provides a cloud-based data processing service.
Software Used:
Adobe Illustrator
Adobe After Affects
Credits:
Logo, copy, animations, and editing are done by Karen Griffin.
Video from Pexels.com, by Nataliya Vaitkevich.
Audio from Adobe Stock (License code: ASLC-2B0FB925-9E08001EE7), by TaigaSoundProd.
Coffee Shop: Java Junky
Java Junky is a coffee shop that caters to serious coffee drinkers who value companies concerned with social and environmental justice.
Software Used:
Adobe Illustrator
Adobe Photoshop
Adobe Premier Pro
Credits:
Logo, copy, and editing was done by Karen Griffin.
Videos from Pexels.com by (in order viewed):
Michael Burrows
Maksim Goncharenok
Cristian Rojas
Cristian Rojas
Mikhail Nilov
Emils Vanags
Audio from Free Music Archive:
Dances and Dames
By Kevin MacLeod
License: CC BY
High Fashion Clothing: Dieties
Deities is a company that focuses on high end casual clothing.
Software Used:
Adobe Illustrator
Adobe After Affects
Credits:
Logo, copy and editing done by Karen Griffin.
Video from Pexels.com, by cottonbro.
Audio from Adobe Stock (License code: ASLC-2B2988EE-D672A92113), by Paul Werner.
Juice & Smoothie Bar: Made Fresh
Made Fresh is a juice and smoothie bar created for the Southeast Florida market.
Software Used:
Adobe Illustrator
Adobe Premier Pro
Adobe After Affects
Credits:
Logo, copy and editing done by Karen Griffin.
Video from Pexels.com by (in order viewed):
Kindel Media
Blue Bird
Los Muertos Crew
Kindel Media
Peggy Anke
Audio from Free Music Archive:
Heaven
By Joey Hendrixx
License: CC BY SA
Broadcasting Network Station ID: Atlanta News Network
Project: Create a 15 second Coming Up Next Bumper for a fabricated television network.
Software Used:
Adobe Photoshop
Adobe After Effects
Credits:
Photography by Karen Griffin
Logo, animation and copy by Karen Griffin
Audio from Adobe Stock (License code: ASLC-2B36DD73-FB8D16D10F), by Life Span
Music Video: Graffiti Funk
Project: Create a 60-90 second video to a single piece of music.
This piece was created as the final project for a class from Sessions College for Professional Design. The project began by creating a scene script based on a piece of music, then assets were assembled to produce the video.
Inspired by the celebration of 50 years of Hip Hop and the city of Atlanta, Graffiti Funk incorporates photography of street art in Atlanta with a funk soundtrack.
Software Used:
Adobe Photoshop
Adobe Illustrator
Adobe Premier Pro
Credits:
Photography by Karen Griffin
Video editing, animation and copy by Karen Griffin
Music from Adobe Stock (License Code ASLC-290DCFA7-1D3E4F301A), by by Alexsey Anisimov
Videography from Pexels.com by Ekaterina Bolovtsova
